A large real estate investment trust struggled with rising AP costs.
Accounts Payable at a large REIT was stuck in the past—like many others in real estate and other industries—relying on manual data entry and coding decisions made by siloed AP teams.
The team had already implemented available solutions: AP Automation, which streamlined approval workflows but ignored invoice capture; ingestion solutions like OCR, offshoring and vendor-initiated payments—none of them addressed coding.
None of the tools they tried solved the real problem: coding. So they built their own.
Their custom on-premise machine learning solution did more than dampen costs. Invoice processing time decreased 5X within just a couple months, while improving accuracy to over 90%.
While sharing their success with industry peers, the team saw an opportunity to deliver the same savings and efficiency at a larger scale by turning their project into a product.
Enter PredictAP: a state-of-the-art cloud-based solution for real estate AP.
In early 2020, Russell Franks joined David Stifter to found PredictAP and make it a scalable, cloud-based SaaS solution.
The founding team combines engineering expertise from Apple, Google, HubSpot, and Datadog to complement their deep knowledge of real estate, finance, and process improvement.
PredictAP Today
PredictAP is the only AI-powered invoice capture solution built for Real Estate AP.
PredictAP leverages historical invoice data and proprietary AI to rapidly code invoices without needless data entry.
It integrates with industry-leading AP workflow automation solutions, delivering massive cost savings and increased efficiency.
We call it Intelligent Invoice Coding.
Ally Taylor
Account Executive
Ally Taylor
Account Executive
Ally is a skilled Account Executive with extensive experience in driving lead generation, prospect engagement, and building lasting customer relationships. She has a strong foundation in SaaS sales and a proven track record for building pipeline in a high-growth tech environment. She is an avid skier, dog lover and enjoys spending her time outdoors. Ally is a graduate of Plymouth State University in New Hampshire.
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Ashley Wilkin
Performance Specialist
Ashley Wilkin
Performance Specialist
Ashley joins PredictAP after 10 years at Stryker Medical, where she managed hospital reported outcomes dashboards, taking actionable insights from data analytics and fostering substantial improvements in facility performance. She has a passion for collaborating with customers and identifying evidence-based solutions to drive customer success. She’s a graduate of Illinois State University and in her spare time, Ashley enjoys traveling, as well as spending time with her young daughter.
Brian Louks
Software Engineer
Brian Louks
Software Engineer
Brian has worked in tech for over 20 years and specializes in developing software in environments with large data sets. Brian has a Bachelor’s from the University of Wisconsin - River Falls where he majored in math, physics, and computer science, and a Master’s in computer science from Nova Southeastern University. He previously worked for Boston Scientific and NICE.
Caroline Boyden
Customer Success Manager
Chris Antenesse
VP of Engineering
Dana Grundy
Marketing Manager
Dana Grundy
Marketing Manager
With nearly a decade of experience in marketing communications, Dana Grundy is a seasoned B2B marketer specializing in event programming and content creation. Over the course of her career, she’s worked with enterprise companies, early stage startups, and lots in between.
Darren Roscoe
Software Engineer
Darren Roscoe
Software Engineer
Darren is a versatile full-stack engineer with a background in B2B SaaS, primarily in marketing technology at SnapApp and Uberflip, with a dash of adtech and data science at Clypd. He earned a bachelor’s degree in computer science at Northeastern University, and brings endless curiosity and a collaborative spirit to the PredictAP team.
David Louks
Software Engineer
David Louks
Software Engineer
David is a seasoned infrastructure engineer with over 15 years of experience in the tech industry. He specializes in building scalable, reliable, and maintainable solutions. David is passionate about automation and has developed extensive automated solutions for infrastructure, testing, configuration, and deployments. He previously worked at Blizzard Entertainment and NICE.
David Stifter
CEO & Founder
David Stifter
CEO & Founder
David has 20+ years of experience developing business applications for financial and real estate companies. He led the technology side of the project that would become PredictAP, and leveraged his deep expertise of real estate and finance business pain points to envision a unique solution. He holds an MBA from Boston University.
Emily Fletcher
Finance
Emily Fletcher
Finance
Emily brings two decades of finance experience, spanning accounting operations, fraud detection, bookkeeping, process development, and controllership. As founder and principal at E-Squared Partners, she provides a full range of financial operations services to start ups and small businesses on a part-time basis.
Emma Whitman
Product Manager
Emma Whitman
Product Manager
Emma brings a client-first approach and extensive experience in project management and technical implementations to her role as a product manager. She joins PredictAP after over 10 years in the health tech space, most recently at Virgin Pulse, where she led a cross-functional team creating software products that foster healthy habits. She holds a Master of Public Health from the University of Massachusetts, Amherst.
Eric Hsiao
Software Engineer
Eric Hsiao
Software Engineer
Eric is a startup engineer with 15 years of expertise spanning web development, machine learning, and mobile apps. As both a founding and lead engineer, he has helped launch products in health and wellness while also developing essential ML solutions. His experience extends to helping grow established companies like HubSpot. Born and raised in Boston, Eric loves running, talking tech trends, and of course, the Patriots (even in the post-Brady era).
Ethan Neidhart
Software Engineer
Ethan Neidhart
Software Engineer
Ethan is a versatile engineer with experience encompassing front end web development, data systems, and broader software development. He's a graduate of Northeastern University, and has spent most of his time in the SaaS world working on solutions for tech-savvy marketers.
Frances McHugh
Business Development Representative
Frances McHugh
Business Development Representative
Frances brings over a decade of experience partnering with sales and marketing teams to build strategies that deliver results across a variety of industries. Driven by a genuine curiosity about people, she believes that building meaningful relationships is the foundation of lasting impact. An Indiana native turned military spouse, she’s learned to make every chapter feel like home, whether she’s running her Airbnb, crafting handmade gifts, or planning new adventures with her family.
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Geoffrey Palmer
Product Marketing Manager
Geoffrey Palmer
Product Marketing Manager
With over 15 years in enterprise SaaS, Geoffrey is a seasoned leader known for empowering high-performing sales, marketing, and product marketing teams. His expertise lies in developing a deep, customer-centric perspective and translating technical complexity into engaging stories. Geoffrey has a track record of successful product launches across martech, fintech, field service, and data and analytics, driven by enabling organizations to effectively influence the customer buying journey from beginning to end.
Greg Achenbach
VP of Product
Greg Achenbach
VP of Product
Greg brings 20 years of B2B Product & UX leadership experience. He specializes in taking a customer first approach to building and scaling products. Prior to PredictAP, Greg’s experience includes leadership roles at Uberflip, SnapApp, and Senior Systems (now Community Brands).
Kristina Durr
Software Engineer
Kristina Durr
Software Engineer
Kristina is a versatile, experienced full-stack engineer, who has worked on solutions for clients ranging from healthcare, to fintech and insurance, to consulting agencies. In her most recent role at ezCater, she worked on a React Native app to provide Android and iOS native apps for a catering delivery management system.
Lucas Romero
Account Executive
Lucas Romero
Account Executive
Lucas is an Account Executive at PredictAP with over a decade of experience helping companies streamline their operations and strengthen client relationships. Before joining PredictAP, he drove consistent results for different SaaS companies, and previously led major accounts in industrial design and logistics. Known for his consultative approach and focus on real business outcomes, Lucas enjoys connecting with people and simplifying complex challenges. Outside of work, he's passionate about cycling, soccer, and traveling
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Maria Nola
Senior Product Specialist
Maria Nola
Senior Product Specialist
Maria is a dedicated Product Specialist committed to streamlining processes and driving customer success. Leveraging a background in healthcare technology, she specializes in managing complex support issues, optimizing customer onboarding, and enhancing product adoption. With a problem-solving mindset and a customer-focused approach, she bridges the gap between technology and user experience. Maria holds a Master’s in Kinesiology, which strengthens her analytical and systematic approach to improving efficiency and driving product adoption.
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Michaela Archie
Product Specialist
Michaela Archie
Product Specialist
Michaela brings experience across SaaS, EdTech, and eCommerce platforms, combining product support and user research with a sharp eye for detail and a deep respect for the customer experience. She’s worked with teams across the U.S., Asia, and Europe, collaborating cross-functionally to improve products and better support users. Her travels have deepened a curiosity about how people use technology to solve everyday problems across different cultural contexts.
Michelle Rudolph
Group Product Manager
Michelle Rudolph
Group Product Manager
Michelle is a seasoned product manager with a background in technical troubleshooting and problem solving to enable customer success. She is joining PredictAP after over 10 years in health tech working on products ranging from personal wellness to medical devices and electronic medical records. She has a degree in cognitive science from Case Western Reserve University and lives in Delaware.
Mirek Riedewald
Data Science
Mirek Riedewald
Data Science
Mirek delivers a comprehensive data science approach to PredictAP's machine learning work, partnering with the engineering team to help build smarter and more adaptive solutions. He holds a Ph.D. in computer science from the University of California at Santa Barbara, and has conducted technology research at Cornell University, Microsoft Research, and the Max Planck Institute for Informatics. He serves as associate professor at Northeastern University in Boston, MA, where his cutting-edge research and teaching prepare students for real-world data science challenges.
Russell Franks
President & Co-Founder
Russell Franks
President & Co-Founder
Russell has over 30 years’ experience building and exiting high-growth B2B SaaS companies. His expertise includes partnering with founders and investors to drive strategic focus and build out the people and processes needed to scale B2B and B2C companies. He holds an MBA from Harvard Business School and an MA in Law from Oxford University.
Stephen Farrell
VP of Sales
Stephen Farrell
VP of Sales
Stephen has spent 16+ years in SaaS sales, having built and led multiple teams in the U.S. and EMEA, who is passionate about strategic problem solving. He has brought multiple products to market, spanning HR, marketing, and financial technology. Based in New York, Stephen is an avid golfer, skier, and triathlete who loves history and science fiction. He is a graduate of Boston University.
Tara Ritchey
Customer Success Manager
Tara Ritchey
Customer Success Manager
Tara brings a versatile combination of experience in spaces including Product, User Operations, and Workforce Management within the Real Estate Tech industry. She strives to ensure a customer centric mindset and prides herself in practicing a detailed approach to decision making in order to transform opportunities into sustainable outcomes.
Demetrios Barnes
Advisory Board
David Bedard
Advisory Board
Dawn Dardzinski
Advisory Board
Dawn Dardzinski
Advisory Board
Dawn is the Founder of D2D Consulting Services, providing technology and management consulting services to the Real Estate industry since 2017. She is also the Co-Founder of Tri Edge Advisors, an outsourced property accounting firm and Co-Founder of The Custom Call Center, a phone and back-office support service. Prior to D2D, Dawn worked at Related Companies responsible for property management, accounting and building technology application implementations.
Lew Friedland
Advisory Board
Lew Friedland
Advisory Board
Lew Friedland is a 35-year veteran of commercial real estate investment, specializing in light industrial and last-mile logistics. He led the industrial division of Colony Capital to a successful $5.7 billion sale. In 2014, founded Cobalt Capital Partners, and serves on the boards of logistics and industrial property companies active across the U.S., Canada, and Europe. He holds an MBA from Harvard University.
Amanda Gibb
Advisory Board
Amanda Gibb
Advisory Board
Amanda Gibb has been in the commercial real estate industry for almost 20 years, with experience ranging from internal audit, to leasing, to technology. With an undergraduate accounting degree from the University of Illinois and an MBA from DePaul University in Chicago, her career took an unexpected turn toward technology after auditing a commercial leasing technology application project while at Westfield in Los Angeles. In 2016, she came back to Chicago to become the VP of Technology for Starwood Retail, leading their transition to JLL in 2020, where she remained with JLL as their Executive Director of Technology. In 2022, she joined Bedrock, a Detroit-based commercial real estate company that is a key player in the resurgence of Detroit and also significant investment in Cleveland, as their Chief Information and Technology Officer.
Ron Sanders
Advisory Board
Ron Sanders
Advisory Board
Mr. Sanders is the Managing Member of Valenz Associates, LLC, focusing on early-stage companies. Until 2023, he was EVP and Chief Legal Officer of DigitalBridge (NYSE:DBRG), with US$69 billion AUM. Previously, he was a partner at Clifford Chance LLP. Mr. Sanders holds a B.S. from SUNY Albany and a J.D. from NYU School of Law.
Bruce Stangle
Advisory Board
Bruce Stangle
Advisory Board
Bruce Stangle brings decades of experience as investor, economist, and co-founder and long-time chief executive of Boston-based management consultancy Analysis Group. He holds a Ph.D. in applied economics from the MIT Sloan School of Management, and leverages his deep expertise in market definition and data analytics to help businesses drive massive growth.
Doug Suliman
Advisory Board
Doug Suliman
Advisory Board
Doug Suliman has spent over 40 years as an investor in private equity, banking, and venture capital. In 2010, he co-founded Breton Capital Management, where he serves as president. His notable investments include Robinhood Financial, Sweetgreen, ezCater, and NationsRent, Inc. which he led from bankruptcy to a $1 billion exit. He holds an MBA from Northeastern University.
Darren Tangen
Advisory Board
Darren Tangen
Advisory Board
Darren Tangen brings three decades of real estate, finance, and investment experience as the former President and Chief Financial Officer of Colony Capital. At Colony, he formed and grew numerous lines of business, including its credit business (Colony Financial, Inc.), single family homes for rent, and light industrial platforms. He holds an MBA from The Wharton School.
Kenneth Wong
Advisory Board
Kenneth Wong
Advisory Board
Ken Wong is the Chief Financial Officer for DivcoWest, where his responsibilities include capital markets, treasury and financial reporting. Over his 30 year career, he has advised and sat on various boards of companies and entities to contribute his broad experience and knowledge in finance, operations and risk management. Ken graduated from the Haas School of Business at the University of California, Berkeley.
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Solving a Ubiquitous Problem: The Story Behind PredictAP
Solving a Ubiquitous Problem: The Story Behind PredictAP
The accounts payable process in commercial real estate has long been plagued by inefficien…
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PREDICTAP REVIEWS
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Top-rated AP automation and invoice management software for the real estate industry.
